To our clientele,
I thought long and hard about what to say in my first letter as your new President & CEO. What part of the Racing-Red story should I focus on? The Racing Culture, Racecraft, Trackside Curriculum, or the desire to compete because, naturally, Competition is Competition. As I pondered these issues’ complexities, I kept returning to the one thing I embrace: I love this company.
As we celebrate our legacy while boldly looking to the future, reimagining motorsports and racing for a broader, more diverse audience, but why? Well, it’s been clearly-defined that Racing-Red is a company that feels at home on race tracks worldwide. But what makes Racing-Red a powerhouse in the industry is that we have a remarkable underlying strength: our deep connection with consumers, a world-class inspired, talented, and increasingly diverse team; a commitment to teaching a curriculum that is second to none; Racing-Red is a brand that connects with and inspires people worldwide.
Simply put, the best. Of course, the best is an absolute phrase. You can’t be more or less best, just like you can’t be more or less original; you either are, or you aren’t. Assigning a title to the racing instructors and event coordinators at Racing-Red would hold little meaning, as it’s hard to be objective about your home team. But when one of the top corporations in the world picks you to create the consummate racing experience, and a historical powerhouse of automotive ingenuity supplies all the reinforcements you might need, it’s hard not to inch closer to the idea that you’re doing something very near remarkable. -Ty Woodhall